The Internet Changed Everything | Veecap
“The internet’s maturity, which is the biggest cultural shift we have ever lived through in our society since the printing press has fundamentally changed everything.
Forget vlogging and Instagram and Twitter, and Wordpress, this is the evolution of communication, we’re living through and we don’t realize it, yet we’re also demonizing it. The fact that the device in our pockets, can now create more upside and more potential for all of us to build businesses, communicate, connect and engage is the most important thing that has ever happened. The world is not “changing” … It has already changed, and if I can just get one more person to take this shift a little bit more seriously by deciding to deploy their time and energy learning how to communicate on these new platforms, they will win.
It’s very hard for us to actually grapple with what we’re going through right now because it’s so much bigger than anything we can point to. We really have no reference, but it’s happening.
The problem is we default into demonizing technology. Everybody is on defense as opposed to offense. For whatever reason, we think writing a note is some miraculous feat, but sending a text means that kids don’t “talk to each other.” I just think we are missing the point of the evolution of communication and the power of it. And I’ve just never been more optimistic.
So, in a micro, whatever the hell you care about, It’s all gonna happen on your phone. It’s the remote control to our reality and whether you want to raise money for a non profit, promote your book, build a business, or get a mayor elected, it will all happen on these devices and social media platforms.
That’s really it. You gotta wrap your head around becoming an efficient communicator on this device because it’s not a luxury. It’s a necessity over the next decade. And I highly encourage all of you to get a hell of a lot more serious about it.” - Gary Vaynerchuk