Visualize Value By Jack Butcher
Jack Butcher, Founder of Visualize Value, has the best way of explaining these concepts of wealth, happiness, mindset and philosophy through presenting graphic designs and his message is ironic because he is combining his skills of digital marketing and graphic design with his passions of business and philosophy to create a graphic digital marketing company which conveys these messages of leverage, digital entrepreneurship and more interesting topics ranging from product management to timeless business or life philosophy.
What makes Jack’s thinking really exciting is that he is intuitive and creative and builds in public and encourages others to do so as well. Meaning he thinks, tweets or develops digital products on the fly, rapidly iterates and ships quickly. I think this focus on early engineers, entrepreneurs, or designers sharing, documenting and open-sourcing as much of their work, design process, and creative flow as well as philosophy as possible is amazing and is contributing to hyperinnovation, digital disruption/disintermediation and a vibrant internet with thriving communities online like we have today. When passionate engineers, entrepreneurs, designers, etc. build, fail, share and document their process in public, the culture of innovation is fluid and everyone involved in the passion economy is dynamically learning from failures and successes of their peers. This builds a healthy ecosystem which drives growth, innovation and a learning culture.
He also has a build once, sell twice philosophy, which is really about building digital content and digital products and selling or shipping them at the scale of the internet delivered to millions of followers around the world on cross-platforms at low or a 0 marginal cost. In the digital world, digital products such as content or software are able to be shared millions of times over because of the economies of scale and less friction that the internet provides. There are some gatekeepers and platforms such as Twitter, YouTube, Instagram and LinkedIn that have reached the economies of scale, but Jack talks about using them regardless to build massive online leverage and value because of the power of distribution and network effects that they provide.
Jack Butcher argues that wealth creation through the internet is creating an age of infinite leverage for online entrepreneurs because they can build a product (easiest example is in the form of digital content), find various communities to connect with and build digital global brands without middlemen. Many technology entrepreneurs, founders and investors now believe this process of creative destruction and digital disintermediation so fundamentally which is why they are so passionate about their work and their message of freedom through this age of internet abundance.