According to the World Economic Forum, in 2020 the entire digital universe has reached 44 Zetabytes of Data. For perspective, that is 40 times more bytes than there are stars in the observable universe. And it is just at the beginning. The Internet of Things (IoT) and an explosion in mobile devices, smart connected devices from smartphones to smartwatches and autonomous vehicles as well as social networks and digital transformation is creating a world in which people can know anything, anywhere, anytime. This on-demand culture is truly mindboggling and insane.